ADVERTISING ON THE SITE

INTRODUCTION

Legallybetter offers focused and cost-effective advertising opportunities targeted at two distinct groups within the legal services market:

- solicitors and law firms/solicitors
- private individuals and businesses looking for legal services

We carry no advertising on our Home Page but advertising opportunities (excluding the paid-for profiles offered to law firms) are available on two groups of pages on the site:

Law Firm Pages

Banner Ads and Button Ads offer those supplying products and services to the legal sector the opportunity to place their brand in front of their core target audience - solicitors, lawyers and law firms.

There are a number of pages which are visited regularly by solicitors and law firms and these are available for banner/button ads:

• How to Join Page for Solicitors and Law Firms
• Registration Page
• Marketing Services for Solicitors and Law Firms
• FAQs
• Profile Update Page for Solicitors and Law Firms
• Add a New Testimonial Page

Any advertisement placed on the site in this category would always appear on all the above pages for the duration of the advertising contract.

Search Results Pages

Banner Ads are available on all search results pages enabling advertisers supplying complimentary and supporting brands to the legal services offered (law firms and solicitors cannot advertise via banner ads) in the specific search results to reach their target client audience.

Here are some examples:

A search results page detailing personal injury lawyers would appeal to those offering services such as private health services, insurance etc.

A search results page detailing conveyancing lawyers would appeal to estate agents, financial services companies, removal companies etc.

The core search results pages cover the following legal services (although in total over 60 specific practice areas are covered):

• Personal Injury
• Employment Law
• Conveyancing
• Wills & Probate
• Family Law
• Divorce Law
• Criminal Law
• Clinical/medical Negligence
• Commercial Litigation
• Civil Litigation
• Financial and Investment Services
• Debt and Money Advice

Any advertisement placed on the site in any of the above search results categories would always appear on every search result page in that category for the duration of the advertising contract.

BANNER/BUTTON AD FORMATS AND SIZES

Advertising spaces available are:
Full Banner ad - 468 x 60 pixel GIF image
Half Banner ad - 234 x 60 pixel GIF image
Vertical Banner ad - 240 x 120 pixel GIF image
Button ad - 120 x 90 pixel GIF image

All Banner ad formats and content to be supplied by the advertiser. Ads link directly to the advertiser's web site or any specific link provided.

ADVERTISING RATES

All Banner and Button ads are not pay per click but purchased on a time basis, i.e. 2 months or longer contract term as required. Discounts are available for advertising space purchased on six-monthly or an annual basis.
By purchasing a Full Banner Ad you are purchasing that space on a specific page(s) permanently for the duration of your Contract Term. Your Full Banner Ad will be the only banner visible in this space for the duration of the Contract Term.

Verticle and Button Banners can be used subject to space availability and page content.