www.elite-insurance.co.uk

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FAQs - Law Firms

How will my law firm appear in the search results?

You will appear in any search results where you are one of the 30 law firms nearest to the postcode entered in the search, in a practice area you have included in your details. Users can also search for your law firm by name. Where you appear in the search results depends on the type of entry you have chosen for your firm. "Featured" entries give the most information about a firm and appear at the top of the search results, followed by "Profiled" entries, then "Essential" entries.

What information can I include in each type of entry?

The full details are shown on the How to Join page but here is a summary of the three types of entry that you can have. The most detailed entry is the Featured entry which includes all your contact details, practice areas, link to your web site, and a detailed profile provided by you of your firm. In addition, you can add other information such as documents, white papers you have produced, news items etc. It is the only entry that you can update whenever you like within the subscription period.

A Profiled entry gives all contact details, practice areas, link to your web site and a short profile provided by you of the firm. The Essential entry is a basic entry offering only general contact details and details of practice areas.

Why do I have to pay extra for more areas of work to be included in my entry?

Users will normally search for a law firm according to the practice area they are interested in, e.g. conveyancing, family law, personal injury etc. If your law firm is involved in many practice areas it will benefit you to include all of these in your entry. As a result, this will mean that you should appear in many more search results. That is why we charge more for more work areas. These are arranged in bands so you can have up to 5 work areas included for the lowest price, up to 10 for the medium price, and up to 15 for the highest price.

Can I change the details given in my entry at any time?

Yes, if you choose the "Featured" entry option. With this option, you will have a secure password-protected log-in area on the site where you can update and change your details on your entry.

Can I have more than one office included on the site?

Yes. A law firm can add as many offices as they like as separate entries and there is a 20% discount on the list price for 2nd and additional offices added as separate entries. If a law firm has more than one office it can use the separate profiles for each office to, for example, identify specific practice areas in specific offices, or emphasise that the law firm has a network of offices covering the same practice areas and achieve more search results for specific local areas.

How are we protected from fraudulent, spiteful or malicious reviews?

When a consumer review is submitted, we check with the law firm that the client is genuine. If the client is genuine, the comments supplied to us by the client are then sent to the law firm or local solicitor. It is the law firm's decision whether they choose to include the comments on the site and/or whether they wish to act on the written comments sent to them. Ultimately, the law firm will be able to monitor and control the written comments going onto the site.

Law firms do not have control over their Legal Stars ratings which will be posted independently on the site but Legallybetter has strict procedures in place to ensure that all reviews and ratings are genuine. Please see next question.

How does Legallybetter verify a consumer has actually used a law firm being reviewed?

Legallybetter is committed to ensure genuine reviews and ratings are represented on the site through Legal Stars and consumer comments. It is very important to Legallybetter that feedback can be verified for future consumers and all law firms present on the site. There are security monitors in place to review consumer reviews and comments (please refer to the terms and conditions) allowing Legallybetter to protect the consumer, the law firm and the site's integrity. In addition, Legallybetter will assess every five reviews to monitor trends and highlight them to law firms if required. Legallybetter will take swift action if any evidence of misuse is identified.

How is the site being marketed and promoted?

A national marketing and promotional campaign plus a search engine optimisation programme to place the site at
the top of search engine results and links with numerous other web sites. Over the first few months of 2009, a local marketing campaign targeting local printed media (i.e. newspapers, magazines) and other media will also introduce the site to consumers, businesses, and law firms and local solicitors in over 100 towns and cities. The first local areas to be covered include:
Solicitors Coventry
Solicitors Warwickshire
Solicitors Birmingham
Solicitors Bournemouth
Solicitors West Midlands
Solicitors Cheshire

What happens if I want to cancel my entry?

Law firms and local solicitors pay an annual subscription to add their entries to the site and the annual subscription fee is an upfront fee. If you wish to cancel your entry it will be removed at the end of the subscription year. If you wish to cancel your entry at any other period of the subscription year there is no refund of the subscription fee.